As VP of Marketing at UpMetrics, Cait Abernethy leads with a passion for storytelling that drives social change. She works at the intersection of strategy, content, and community to elevate the voices of mission-driven organizations and help funders, nonprofits, and impact investors unlock the power of their data. Cait’s writing on the UpMetrics blog explores impact measurement trends, real-world success stories, and insights from the field—all aimed at helping changemakers learn from one another and amplify what’s working.