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Why This Moment Calls for Braver Philanthropy — Not Quieter Philanthropy

Across the country, foundation leaders are scrubbing websites, rewording grants, and calling their lawyers.

Why?

Because terms like “equity,” “justice,” and “DEI” are being targeted—and funders are being nudged into silence.

But if your values haven’t changed… should your strategy?

Let’s be real: philanthropy has never been for the faint of heart. It’s always involved risk. And now is not the time to retreat. It’s the time to recommit.


Strategic Ambiguity Is the Point—and It's Working

Recent political and legal attacks on DEI have created what legal experts call “strategic ambiguity.” It’s not an outright ban—it’s a chilling fog.

🎯 The goal: Make things just unclear enough that foundations and nonprofits start self-censoring.

And it’s working.

In boardrooms everywhere, leaders are asking:

  • Should we take that language off our website?

  • Should we downplay our commitment to equity?

  • Should we rewrite our funding strategy...just in case?

But here’s the truth:
Your mission is not illegal.
Your values are not illegal.
Serving communities that have been historically excluded is not illegal.

Letting fear rewrite your grantmaking strategy? That might be the riskiest move of all.


The Real Risk? Overcorrecting

Let’s not mince words:

  • Replacing bold language with bland words doesn’t keep you safe—it keeps you silent.

  • Scrubbing equity from your website doesn’t protect your mission—it weakens it.

  • Going quiet when systems push back? That’s not neutral. It’s complicity.

⚠️ If you’re in the business of systems change, you can’t afford to be quiet when the system pushes back.

Braver philanthropy means owning the story, not hiding it.


What Brave Philanthropy Looks in 2025

Bravery in this moment doesn’t mean throwing caution to the wind. It means moving forward with clarity, confidence, and purpose. It means:

  • Investing in data-backed storytelling, not just acronym-swapping. Shift the focus from what you call the work to the impact it drives.

  • Centering grantee voices in reporting, storytelling, and strategy.

  • Funding capacity, not just compliance—especially when nonprofits are navigating the same legal and political pressures with even fewer resources.


Collaborative Cohorts: Built for Moments Like This

At UpMetrics, we built our Collaborative Cohorts to help grantmakers lead through uncertainty—not hide from it.

🤝 Here’s how they help:

✅ Equip grantees with tools to define and measure their own impact
✅ Strengthen nonprofit capacity without adding reporting burdens
✅ Foster trust, shared learning, and resilience across the network
✅ Generate credible, actionable data to back your equity commitment—no matter the political climate

The result? A community of nonprofits that are more confident, better resourced, and less alone—and a foundation that doesn’t just weather the storm, but helps lead others through it.


A Final Word to Funders Navigating This Moment

This is not a moment for philanthropy to shrink.

It’s a moment to get louder about what’s working.
To get clearer about what you stand for.
To get bolder about where you’re headed.

So to every foundation leader staring down a tricky board conversation or a nervous communications review—remember:

✅ Stay committed.
✅ Stay visible.
✅ Stay accountable.

And if you’re ready to explore how Collaborative Cohorts can help your foundation lead with smarts, strength, and solidarity—Let's Talk.

Cait Abernethy
Post by Cait Abernethy
July 7, 2025
As Director of Marketing at UpMetrics, Cait Abernethy leads with a passion for storytelling that drives social change. She works at the intersection of strategy, content, and community to elevate the voices of mission-driven organizations and help funders, nonprofits, and impact investors unlock the power of their data. Cait’s writing on the UpMetrics blog explores impact measurement trends, real-world success stories, and insights from the field—all aimed at helping changemakers learn from one another and amplify what’s working.