The events of this year have forced all of us to examine this country’s history of racial injustice and to grapple with how we can play a part in solving this glaring systemic problem in our society. We have seen significant efforts from virtually every sector, as companies commit to be a part of the solution and tackle diversity, equity, and inclusion in a more deliberate and comprehensive way. The social sector has been a leader in this issue area for some time, but this year has shown a concerted effort unlike anything we have seen before as existing players take a larger role or offer a new approach to tackle these long-standing issues. In addition, it has been inspiring to see new players enter the sector, and take an active role in helping to drive positive change in this area. We have also seen an increased openness and appreciation for diversity metrics tracking and reporting with the ultimate goal to move the needle and drive greater impact.
2020 saw a lot of unexpected circumstances that impact organizations could not anticipate, and for which there was no baseline or best practice to follow as the public looked for leadership from many of these organizations.
As we head into Thanksgiving we’re receiving constant reminders from virtually every channel that we’re nearing the end of the year. Whether it be Black Friday discounts, cold weather or holiday plans, you can’t ignore the fact that we’re creeping towards the end of the year that was 2020. For the social sector, that also means a heightened period of fundraising, both around #GivingTuesday and general year-end appeals.