2020 saw a lot of unexpected circumstances that impact organizations could not anticipate, and for which there was no baseline or best practice to follow as the public looked for leadership from many of these organizations. 

As we head into Thanksgiving we’re receiving constant reminders from virtually every channel that we’re nearing the end of the year. Whether it be Black Friday discounts, cold weather or holiday plans, you can’t ignore the fact that we’re creeping towards the end of the year that was 2020. For the social sector, that also means a heightened period of fundraising, both around #GivingTuesday and general year-end appeals.