Qualitative data methods allow you to deep dive into the mindset of your audience to discover areas for growth, development, and improvement.
In many of my recent conversations with investors, I have been struck by some consistent themes that continue to come up as it relates to our vision for more effective impact measurement and management. The good news is that there is clear consensus, and that most investors share the view that a more transparent and collaborative impact investing ecosystem is what is needed to move capital to high-impact opportunities to ultimately drive positive change. There is also consensus as it relates to the obstacles that we will face to achieve this vision, and as such, some question around how we can work together to make this vision a reality. Here are the opportunities and associated challenges that I continue to hear from investors when it comes to more effective and efficient impact measurement and management.
It is hard to believe it has been a full year since we reflected on 2020 – the year that threw the world into upheaval and refocused priorities for all of us. At that time, UpMetrics CEO Drew Payne stressed the importance of the sector coming together to drive the level of change required in this blog post Data Alone Won’t Drive the Change We Need. While 2021 has been another year of grappling with the unexpected, philanthropy met these changes with changes of their own to support positive impact in areas it was needed.
Kim Lynes joins Pathmonk Presents Podcast host Lukas Haensch to discuss how UpMetric’s combination of technology and humanity helps our clients reach more support and growth. We all have the opportunity to make a difference, incite change and impact through social good. There are organizations that nobly manifest opportunities to improve the world. However, they can always do with more support to articulate their impact and inspire action.
Recently I was asked how we define “impact” at UpMetrics and what is required to be able to measure impact. Initially I was struck at the seemingly obvious question – we use the word “impact” so often when evaluating success that it seemed crazy that philanthropy wouldn’t have a singular definition that is utilized by all. But I loved the idea that this person didn’t make the assumption that we all thought of impact in the same way, because after thinking about it I realized that UpMetrics does define impact in a slightly different way than would be expected and it directly relates to why the company was started in the first place.
