We are at a crossroads in philanthropy, where access to data has increased in recent years but data capacity within impact organizations has not. As a result, only 50% of surveyed organizations are using the data available to them to inform their decision-making (Source). This fact presents a significant challenge to the ability of impact organizations to drive the level of positive change needed to tackle today’s complex issues.
In the future, when reflecting on the activities of all types of impact organizations in 2020, it will be impossible to understand decision-making and impact through numbers alone. Without the context of the events this year, including the Australian bushfires, COVID-19, the stock market crash in March, the US election, the many instances of social injustice and resulting Black Lives Matter protests, the West Coast wildfires and more events on a global and localized scale, how can future audiences understand the shift in resources or the new found urgency towards new areas of focus?
As we head into Thanksgiving we’re receiving constant reminders from virtually every channel that we’re nearing the end of the year. Whether it be Black Friday discounts, cold weather or holiday plans, you can’t ignore the fact that we’re creeping towards the end of the year that was 2020. For the social sector, that also means a heightened period of fundraising, both around #GivingTuesday and general year-end appeals.
It’s rarely easy to raise money, and the global pandemic isn’t helping. The nonprofit sector has always relied on relationships to fundraise. Events and in-person meetings are a thing of the past. What do you do when traditional fundraising channels are no longer possible? Fortunately, many nonprofit organizations have not taken advantage of their board members' full reach, due largely to lack of clear data about the organization's impact.
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