As the 2024 U.S. election approaches, nonprofit organizations face a period of heightened uncertainty. Regardless of the election's outcome, nonprofits must prepare to navigate potential challenges, including shifts in funding, policy changes, and societal tensions.

Drawing insights from recent analyses and expert recommendations, this article outlines key strategies for nonprofits to effectively manage the complexities of election week and its potential aftermath.

1. Acknowledge the Impact on Staff and Communities

The election's outcome can significantly affect both nonprofit staff and the communities they serve. It's essential for leaders to recognize and address the diverse emotional and psychological responses that may arise. Creating an environment where staff feel supported and heard is crucial. As highlighted by the Transgender Law Center, acknowledging the reality of the situation and providing necessary support can help staff navigate this period more effectively.

2. Develop Comprehensive Scenario Plans

Proactive scenario planning enables nonprofits to anticipate various election outcomes and their potential implications. The Bridgespan Group recommends building scenario plans to prepare for different futures during this election year. This approach allows organizations to identify potential risks and opportunities, ensuring they remain adaptable and resilient.

3. Maintain Nonpartisan Engagement

Nonprofit organizations have a critical role to play in promoting voting as a safe and accessible activity to strengthen our communities, and are trusted sources of nonpartisan resources. This means they must adhere to strict nonpartisanship, especially during election periods. Engaging in voter registration, education, and mobilization efforts is permissible, provided these activities do not favor any candidate or political party. The National Council of Nonprofits offers a comprehensive Voter Engagement Guide to help organizations navigate these activities while maintaining compliance.

4. Communicate Transparently with Stakeholders

Clear and transparent communication with stakeholders—including staff, volunteers, donors, and the communities served—is vital. Sharing the organization's plans, anticipated challenges, and strategies for addressing potential issues fosters trust and ensures alignment with your nonprofit's mission and values.

5. Build Partnerships and Collaborate

Collaborating with peer organizations can provide mutual support and amplify impact during uncertain times. Engaging in collective efforts, such as joint voter engagement initiatives or shared advocacy campaigns, can enhance resource efficiency and community reach. The National Council of Nonprofits emphasizes the importance of building relationships with elected officials and other nonprofits to strengthen community engagement.

6. Focus on Long-Term Mission Sustainability

While immediate reactions to the election are natural, it's crucial for nonprofits to remain focused on their long-term missions. This involves assessing how potential policy changes may affect their work and identifying strategies to continue serving their communities effectively. The Chronicle of Philanthropy advises leaders to think long-term, emphasizing that the core mission continues regardless of electoral outcomes.

7. Prepare for Potential Funding Shifts

Election outcomes can lead to changes in funding priorities at both federal and state levels. Nonprofits should proactively assess how these shifts might impact their financial stability and explore diversified funding sources to mitigate potential risks. Charitable Advisors discusses how the election might impact nonprofit organizations and the strategies they can employ to navigate the changing landscape.

8. Stay Informed and Adaptive

The post-election landscape may evolve rapidly. Nonprofits should stay informed about policy developments and societal changes, adapting their strategies as needed to continue fulfilling their missions effectively. Engaging with resources like the Election-Year Resource Center for Nonprofit Leaders can provide valuable guidance during this period.

The Bottom Line

Election week may not be “business as usual,” but with strategic planning, preparation, and a focus on mission continuity, nonprofits can navigate the uncertainty and come out stronger. By staying composed, validating concerns, fostering dialogue, and focusing on long-term goals, nonprofits can continue to serve their communities effectively during and beyond election week.