As we head into Thanksgiving we’re receiving constant reminders from virtually every channel that we’re nearing the end of the year. Whether it be Black Friday discounts, cold weather or holiday plans, you can’t ignore the fact that we’re creeping towards the end of the year that was 2020. For the social sector, that also means a heightened period of fundraising, both around #GivingTuesday and general year-end appeals.
It’s rarely easy to raise money, and the global pandemic isn’t helping. The nonprofit sector has always relied on relationships to fundraise. Events and in-person meetings are a thing of the past. What do you do when traditional fundraising channels are no longer possible? Fortunately, many nonprofit organizations have not taken advantage of their board members' full reach, due largely to lack of clear data about the organization's impact.
